Louisville, KY (October 3, 2019)—Superior brand specialist, 375 Park Avenue Spirits, is pleased to announce that it has come to an agreement with Marie Brizard Wine & Spirits to act as the distributor for Sobieski Vodka from Poland as well as several other iconic brands across their portfolio effective January 1, 2020.
“We are thrilled to welcome the Marie Brizard portfolio to the 375 Park Avenue Spirits family and our growing range of revered brands, “said Jason Schladenhauffen, President and CEO of 375 Park Avenue Spirits. “It’s not often you’re able to add a top-30 global brand within its category to your portfolio, so we’re honored to have this opportunity to take Sobieski and the entire portfolio to new heights in the U.S. market.”
Schladenhauffen further added, “Marie Brizard Wine & Spirits offers a number of award-winning spirits that will also be part of the agreement, including Marie Brizard’s cordial line, Krupnik honey liqueur and Gautier Cognac. “These brands will add further muscle to our portfolio as we look to provide our customers with a portfolio solution for their beverage programs.”
Sobieski’s roots date back to Poland where the Sobieski Company was formed back in 1846. The brand itself is named after one of the most famous kings of Poland, John III Sobieski, who was also referred to as The Lion of Poland. The addition of Sobieski to our existing vodka range, offers our customers access to an additional Polish rye variety, as well as its range of flavored vodkas. This mid-priced brand offers on- and off-premise accounts another iconic vodka for their beverage lineup.
“We look forward to partnering with the Sazerac Company and 375 Park Avenue Spirits, making our brands even stronger in the USA. Aligning with such a strong player which shares a similar business philosophy and complementary portfolio of brands will dramatically increase our development in this market. I would like to sincerely thank the teams of MBWS Americas for their work and commitment throughout the years.” said Nicolas Guillant, Chief Executive Officer of Marie Brizard Wine & Spirits Americas.
The award-winning Sobieski vodka will be available from 375 Park Avenue Spirits in the U.S. in the following sizes: 1.75L, 1L, 750ml, 375ml, 200ml and 50ml. Krupnik will be available in 750ml; Gautier in 375ml, 200ml and 750ml; and, Marie Brizard in 750ml and 1L (limited offering).
About 375 Park Avenue Spirits
375 Park Avenue Spirits specializes in superior brands from around the world that drive innovation within their category. It was founded in 1981 as Luctor International, LLC and in early 2015, became an independent subsidiary yet fully integrated sales company inside the Sazerac Company.
The 375 Park Avenue Spirits portfolio spans the premium- to luxury-spirit categories and includes numerous expressions from leading international producers: Van Gogh Vodka and Gin from Holland; Tap Whisky from Canada; Dictador Rum from Colombia; Saint James Rhum from Martinique; Antica Sambuca, Limoncello Rossi D’Asiago and Dolce Nero from Italy; Saint-Vivant and Castarède Armagnac from France; Yeni Raki and Tekirdag Rakisi from Turkey; Scapegrace Gin from New Zealand; and Paul John Single Malt Whisky from India.
375 Park Avenue Spirits also represents the International Beverage Holdings Ltd. spirit portfolio including single malt whiskies Speyburn, Old Pulteney, Balblair, and anCnoc as well as Hankey Bannister blended Scotch and Caorunn Gin from Scotland. On the Pacific side, the alliance includes Phraya Rum and Mekhong – an iconic brand and a household name in South East Asia.
In 2018, 375 Park Avenue Spirits signed multiple agreements to act as the U.S. representative for J.P. Wiser’s Canadian whisky and Lamb’s® rum by Corby Spirit and Wine Limited; Ballantine’s, Passport, and Something Special whiskies from Scotland by Chivas Brothers Ltd.; Becherovka Herbal Liqueur from the Czech Republic by Jan Becher; Cachaça Janeiro from Brazil by Pernod-Brasil; Soho Lychee Liqueur from France by Pernod SAS; and Minttu Peppermint Liqueur from Finland by Pernod Finland.
By aligning with brands that embrace the values and vision of 375 Park Avenue Spirits, the company has created an environment of growth for supplier partners in the domestic market.
Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, Australia and Canada. For more information on Sazerac, please visit www.sazerac.com.
About Marie Brizard Wine & Spirits
Marie Brizard Wine & Spirits produces and sells a range of wine and spirits across four geographic clusters: Western Europe, Middle East & Africa, Central and Eastern Europe, the Americas, and Asia-Pacific. MBWS has distinguished itself for its know-how, the range of its brands, and a long tradition and history of innovation. From the inception of Maison Marie Brizard in Bordeaux, France in 1755, to the launch of Fruits and Wine in 2010, MBWS has successfully developed and adapted its brands to make them contemporary while respecting their origins. MBWS is committed to providing value by offering its customers bold, trustworthy, flavorful and experiential brands. The company has a broad portfolio of leading brands in their respective market segments, most notably William Peel scotch whisky, Sobieski vodka, Krupnik vodka, Fruits and Wine flavored wine, Marie Brizard liqueurs and Cognac Gautier. MBWS is listed on the regulated market of Euronext Paris, Compartment B (ISIN code FR0000060873, ticker MBWS) and is included in the EnterNext© PEA-PME 150 index, among others.