Louisville, KY (July 9, 2019)—Superior brand specialist, 375 Park Avenue Spirits, is pleased to announce that it has come to an agreement with Pernod Ricard to act as the exclusive U.S. importer for Wyborowa Vodka from Poland effective July 1, 2019.
“We’re extremely excited to be welcoming Wyborowa to the 375 Park Avenue Spirits family and in doing so adding another iconic global brand to our portfolio of highly coveted and awarded brands,” said Jason Schladenhauffen, President and CEO of 375 Park Avenue Spirits. “This brand has enjoyed significant global success and our team is poised to help it achieve a similar outcome in the U.S. market as we compete amongst the leaders in the premium vodka subcategory.”
Schladenhauffen further added, “Pairing Wyborowa with our current vodka range—and one of the fastest growing brands in our portfolio, Van Gogh—will arm our team and our wholesaler partners with a formidable high-low category solution in the premium and super-premium price tiers.”
Wyborowa, or Wybo for short, was created in 1927 and quickly became the pride of Poland. Internationally known and respected for its authenticity and quality, Wybo, is made purely from Polish rye, contains no additives other than water, and is produced solely in Poland. The brand proudly carries the Polish Vodka Association seal of Polish Vodka, which is a protected Geographical Indication.
“Wyborowa is an iconic Polish vodka, a brand with rich history and heritage,” commented Fabrice Audan, CEO of Wyborowa Pernod Ricard and Central Europe. “The Pernod Ricard Group has a longstanding relationship with 375 Park Avenue Spirits and now Wyborowa Pernod Ricard has joined this great partnership. We believe that 375 Park Avenue Spirits’ strong position in the market, expertise, and excellent supply chain management will help us to drive Wyborowa vodka to the forefront of top tier quality vodkas in the U.S. market.“
Informed by more than 600 years of Polish vodka craftsmanship, Wybo is produced from 100% rye grain sourced from local trusted Polish farmers growing only the highest quality rye. The result is a smooth and creamy genuine Polish vodka with a grainy, fruity, and slight floral note that is enjoyed in more than 80 countries around the world.
The award winning Wyborowa vodka is now available from 375 Park Avenue Spirits nationally in the following sizes: 1.75L, 1L, 750ml, and 50ml along with a holiday gift VAP featuring a 750ml bottle and two glasses.
About 375 Park Avenue Spirits
375 Park Avenue Spirits specializes in superior brands from around the world that drive innovation within their category. It was founded in 1981 as Luctor International, LLC and in early 2015, became an independent subsidiary yet fully integrated sales company inside the Sazerac Company.
The 375 Park Avenue Spirits portfolio spans the premium- to luxury-spirit categories and includes numerous expressions from leading international producers: Van Gogh Vodka and Gin from Holland; Tap Whisky from Canada; Dictador rum from Colombia; Saint James Rhum from Martinique; Antica Sambuca, Limoncello Rossi D’Asiago and Dolce Nero from Italy; Saint-Vivant and Castarède Armagnac from France; Yeni Raki and Tekirdag Rakisi from Turkey; Scapegrace gin from New Zealand; and Paul John Single Malt from India.
375 Park Avenue Spirits also represents the International Beverage Holdings Ltd. spirit portfolio including single malt whiskies Speyburn, Old Pulteney, Balblair, and anCnoc as well as Hankey Bannister blended Scotch and Caorunn gin from Scotland. On the Pacific side, the alliance includes Phraya rum and Mekhong – an iconic brand and a household name in South East Asia.
In 2018, 375 Park Avenue Spirits signed multiple agreements to act as the U.S. representative for J.P. Wiser’s Canadian whisky and Lamb’s® rum by Corby Spirit and Wine Limited; Ballantine’s, Passport, and Something Special whiskies from Scotland by Chivas Brothers Ltd.; Becherovka Herbal Liqueur from the Czech Republic by Jan Becher; Cachaça Janeiro from Brazil by Pernod-Brasil; Soho Lychee Liqueur from France by Pernod SAS; and Minttu Peppermint Liqueur from Finland by Pernod Finland.
By aligning with brands that embrace the values and vision of 375 Park Avenue Spirits, the company has created an environment of growth for supplier partners in the domestic market.