Evan Cohen joined 375 Park Avenue Spirits in 2017 as the National Sales Manager. In this role, he is responsible for managing business operations across the US, which includes overseeing the field sales team and all commercial activities in market while ensuring the portfolio continues to attract consumer loyalty across on- and off-premise segments.
Cohen comes to 375 Park Avenue Spirits with significant experience in beverage sales and marketing having spent the last 17 years working for MillerCoors on both sides of the business in various senior roles. Most recently, he was a Regional Director of Sales for Tenth and Blake, the craft and import development arm of MillerCoors where he oversaw the sales and brand development team for the Southeast region. Prior to that position, Cohen worked extensively in marketing and brand management for MillerCoors in various divisions where he was responsible for overseeing the positioning, strategy, activation and marketing for brands, as well as ensuring brand teams and distributor partners met brand goals. Cohen spent four years in the advertising industry working with wine, spirit and beer brands before making the jump into marketing, brand management and sales.
“I’m confident that this team—in conjunction with our committed distributor partners—will take the portfolio to new heights. My passion is building and selling brands, and this is a fantastic opportunity to expose new consumers to what the 375 Park Avenue Spirits loyal customer base already knows—that these are some of the finest spirits in the world.”
Cohen graduated from the University of Colorado in Boulder with a Bachelor of Arts in Communications. He currently resides in the Atlanta, GA area with his family.