Superior Craftsmanship Encapsulated in Contemporary Bottle Design
May 16, 2018 – Approaching 10 years at the pinnacle of the premium gin market in the U.K., Caorunn’s new bottle has arrived in U.S. market in time for World Gin Day. The updated design marries the fine spirit’s artisan roots with seriously sleek aesthetics.
The bottle’s signature pentagonal form is representative of the five natural Scottish botanicals that surround the Speyside distillery and are hand-harvested by Caorunn’s Gin Master, Simon Buley. The decanter along with the five-pointed asterisk base, similarly a nod to Caorunn’s locally foraged botanicals, have been redefined and now deliver a streamlined form, ensuring an easier fit behind the bar and on shelf.
“I am proud to see Caorunn showcased within such an exquisite bottle,” commented Buley. “The design has taken into consideration the Celtic botanicals foraged on the hills around Balmenach Distillery and how Caorunn is infused in the world’s only working Copper Berry Chamber. The care and attention of the spirit and bottle sets Caorunn apart.”
Caorunn’s journey of flavor, which sees coul blush apple, heather, dandelion, bog myrtle and rowan berry act in harmony with six traditional gin ingredients and crystal clear Scottish water, adheres to the same, richly acclaimed recipe as when the spirit was first introduced in 2009. The distinctive taste has helped the gin grow year-on-year to become one of the top five super premium gin brands within the U.K. (as reported by Nielsen*) and the number one selling off-premise super-premium gin in Scotland. Caorunn is celebrated daily by judicious drinkers in more than 35 countries.
ABOUT THE NEW DESIGN
Crafted from extra white Flint glass, the desirable bottle will help assure that a new generation of gin aficionados reach for the clean and crisp, invigorating and distinctly aromatic spirit of Scotland.
With an eye on form and functionality and an emphasis on Caorunn’s character and modernity, the bottle’s re-design was accomplished by the creative minds at design agency, JDO.
Group Creative Director at JDO, Ben Oates was tasked with evolving the iconic five-pointed shape to encapsulate the Scottish Highland heritage with a contemporary edge and elegant design. Graphics Specialist, Ray Smith focused on enhancing Caorunn’s exquisite craftsmanship through embossed details. Production Director, James Davies embraced contemporary labelling techniques with traditional craftsmanship by adding tactility through raised gloss varnishing, profiling the red asterisk and placing it proudly at the top of the new 3D structure.
The signature for Simon Buley, Caorunn Gin Master, is printed on each bottle of Caorunn to reflect that he alone oversees the entire craftsmanship process for each vessel.