Castarède Armagnac Joins 375 Park Avenue Spirits Portfolio This Summer
Louisville, KY (June 28, 2018) – Jason Schladenhauffen, President and COO of 375 Park Avenue Spirits, announced today the appointment of the company as the exclusive U.S. importer for the historic Castarède Armagnac House effective July 1, 2018.
“We’re thrilled to be welcoming the iconic Castarède brand to the 375 Park Avenue Spirits family and in doing so further establishing our leadership position across this category in the U.S.,” said Schladenhauffen. “Few brands have the storied history that Castarède possesses and in today’s marketplace that carries significant weight with consumers at the point of purchase. Our ambition is to further educate the trade and consumers alike on this fast-growing category and in doing so help propel Castarède forward as a national category leader, which only seems fitting, given the brands lineage.”
Castarède, founded in 1832 during the reign of Napoleon III, is the oldest registered French Armagnac trading House still in operation. Led by sixth generation owner Florence Castarède, whose family was ennobled by King Louis XVIII in 1818, the House is known worldwide for its exceptional selection of vintage Armagnacs and finely aged blends.
“I am delighted by this new partnership with 375 Park Avenue Spirits” commented Florence Castarède, 6th generation owner of Castarède Armagnacs. “As proven by our recent ‘Living Heritage Company’ certification alongside companies like Chanel and Vuitton, excellence in production, transmission of our savoir-faire and traditional techniques, authenticity, and family legacy are the core values that have been driving our company since 1832. I have an immense respect for Sazerac group company’s history and achievements. We share the same values and passion. With 375 Park Avenue Spirits, I know that my Armagnacs Castarède have found a respectful, trustworthy, long-term partner”.
The Castarède estate is located in the Bas-Armagnac region producing highly reputed, delicate, light and fruity eaux-de-vie thanks to its unique “tawny sand” soil. Through their 15th century cellars, Armagnac Castarède makes available vintage and non-vintage Armagnacs distilled primarily between 1900-2000. The House has one of the largest and oldest collections of vintages available in the U.S., including one from 1893 currently available in a Sazerac cocktail at Revolution in New Orleans.
Further commenting on the appointment, Audrey Fort, SA Castarède U.S .Market Manager stated, “Since I started working with the 375 Park Avenue Spirits team, I’ve been very impressed by their professionalism, expertise and attention to detail. I am convinced that Sazerac’s best practices in marketing and distribution will provide Castarède Armagnacs with a structured and motivated platform that will accelerate its growth and strengthen its presence in the US. I very much look forward to working with the team and spreading even more love and knowledge about armagnac.”
375 Park Avenue Spirits will carry the full range of the Castarède portfolio including the Blanche (an unaged, clear Armagnac ideal for cocktails), VS 3 Year Old, VSOP 8 Year Old, XO 10 Year Old, Réserve de la Famille ranging from 20 – 30 years old, and the firm’s venerable single vintage selections. Suggested retail pricing for the portfolio ranges from $39.00 – $4500.00 and will be available nationally.
About Castarède Armagnacs
Founded in 1832 under the encouragements of famed Baron Haussmann, the family-owned Castarède House, currently run by sixth generation Florence Castarède, is the first Armagnac trading company officially registered.
Coming from Bas-Armagnac region, considered as the most highly rated terroir of the Armagnac region, Castarède armagnacs offers refined, complex and expressive eaux-de-vie raised according to the over-ageing practices perpetuated at the Castarède cellars for now 186 years. The latest cellar masters, who respectively stayed for 36 and 25 years, ensure the continuity of our traditional knowledge. Castarède owns one of the most important collections of Armagnac vintages, the oldest one dating from 1893.
In addition to its numerous prestigious awards, the Castarède House is one of the 1393 French companies that received the coveted quality certification “Living Heritage Company” (Entreprise du Patrimoine Vivant), symbol of recognition for the Excellence made in France, delivered by the French State. This distinction is a mark of recognition of the French State that testifies to the companies’ rare savoir-faire, the excellence of keeping up technical traditions, skills, and know-how.
Reunited with the Baron Haussmann’s spirit, Castarède runs a show room, a place dedicated to culture where artists, writers and Armagnac’s connoisseurs can share a glass of Armagnac, in the heart of Paris, 140 Boulevard Haussmann (8th District).
About 375 Park Avenue Spirits
375 Park Avenue Spirits specializes in superior brands from around the world that drive innovation within their category. It was founded in 1981 as Luctor International, LLC and in early 2015, became an independent subsidiary yet fully integrated sales company inside the Sazerac Company.
The 375 Park Avenue Spirits portfolio spans the premium- to luxury-spirit categories and includes numerous expressions from leading international producers: Van Gogh Vodka and Gin from Holland; Tap Whisky from Canada; Antica Sambuca, Limoncello Rossi D’Asiago and Dolce Nero Espresso Liqueur from Italy; Saint James Rhum from Martinique; Yeni Raki and Tekirdag Rakisi from Turkey; Dictador rums from Colombia; Scapegrace gin from New Zealand; Saint-Vivant Armagnac from France and most recently Castarède Armagnac from France.
375 Park Avenue Spirits also represents the International Beverage Holdings Ltd. spirit portfolio including a superlative collection of single malt whiskies: Speyburn, Old Pulteney, anCnoc, and Balblair. Also, from Scotland, Hankey Bannister blended Scotch whisky and Caorunn gin. On the Pacific side, the alliance includes Phraya rum and Mekhong – an iconic brand and a household name in South East Asia.
By aligning with brands that embrace the values and vision of 375 Park Avenue Spirits, the company has created an environment of growth for supplier partners in the domestic market.
For more information, please visit www.375park.com.